Differences
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| Both sides previous revisionPrevious revisionNext revision | Previous revision | ||
| marketing [2011/05/24 12:57] – [Market Analysis] epsg1wiki | marketing [2011/05/31 19:40] (current) – [Market Analysis] epsg1wiki | ||
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| Line 76: | Line 76: | ||
| * however such a services are provided by companies dealing with air conditioning | * however such a services are provided by companies dealing with air conditioning | ||
| - | **SWOT** | + | **SWOT |
| __Strengths: | __Strengths: | ||
| - | * ecological | + | * Ecological |
| - | * product | + | * Product |
| - | * cheap | + | * Cheap |
| - | * low cost of maintenance | + | * Low cost of maintenance |
| - | * no problem with suppliers – parts easy to get | + | * No problem with suppliers – parts easy to get |
| + | * Technological skills | ||
| + | * Distribution channels | ||
| + | * Individual needs compliance | ||
| + | * Individual solutions | ||
| + | * Production quality | ||
| + | * Reliable product/ services | ||
| __Weaknesses: | __Weaknesses: | ||
| * Lack of experience | * Lack of experience | ||
| + | * Lack of relationships | ||
| + | * Lack of developed distribution network | ||
| * Low budget | * Low budget | ||
| * Problems with communication with the clients | * Problems with communication with the clients | ||
| + | * Management | ||
| + | * Unknown brand | ||
| + | |||
| __Opportunities: | __Opportunities: | ||
| - | * By selling via internet it is possible to get to more companies around the word | + | * By selling via internet it is possible to get to more companies around the world |
| + | * Possibility to expand Polish, Spanish and Hungarian market, and around the world | ||
| + | * Build up distribution channels trough the internet | ||
| + | * Changing customer tastes | ||
| + | * Technological advances | ||
| __Threats__ | __Threats__ | ||
| - | * Competitors have a lot of experience | + | * Competitors have a lot of experience |
| + | * Unfamiliarity | ||
| + | * Technological advances | ||
| + | * Changing customer tastes | ||
